Honey Mama's vs Oodaalolly · Bay Area shelf head-to-head
Honey Mama's and Oodaalolly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honey Mama's carries more Brand PowerHoney Mama's is in more Bay Area grocersHoney Mama's fields the deeper lineup
Honey Mama's
Oodaalolly
38
brand power
19
14
products
7
2
categories
1
17
grocers
6
$2.78
price per fl oz
$3.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Honey Mama's▭ Oodaalolly
Distribution · 30% of score71·25
O
carried in 17 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honey Mama's
only Oodaalolly
no top category Honey Mama's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Honey Mama's · Oodaalolly