Hormel Pepperoni vs Hempler's · Bay Area shelf head-to-head
Hormel Pepperoni and Hempler's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hempler's carries more Brand PowerHempler's is in more Bay Area grocersHempler's fields the deeper lineup
Hormel Pepperoni
Hempler's
16
brand power
31
5
products
13
1
categories
4
1
subcategories
5
2
grocers
3
$7.49
avg price
$12.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hormel Pepperoni▭ Hempler's
Distribution · 30% of score8·13
H
H
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hormel Pepperoni
no top category Hempler's doesn’t also play in.
only Hempler's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hormel Pepperoni · 1
only Hempler's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hormel Pepperoni · Hempler's