Host Defense vs Lake Champlain Chocolates · Bay Area shelf head-to-head
Host Defense and Lake Champlain Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lake Champlain Chocolates is in more Bay Area grocersLake Champlain Chocolates fields the deeper lineupHost Defense sits further up the premium end
Host Defense
Lake Champlain Chocolates
41
brand power
44
7
products
24
4
categories
2
5
subcategories
2
5
grocers
10
$15.66
price per oz
$3.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Host Defense▭ Lake Champlain Chocolates
Distribution · 30% of score21·42
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy3 vs 22 SKUs
<1% of shelf
only Host Defense
only Lake Champlain Chocolates
no top category Host Defense doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Host Defense · 2
only Lake Champlain Chocolates · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Host Defense · Lake Champlain Chocolates
