Host Defense vs Vine To Bar · Bay Area shelf head-to-head
Host Defense and Vine To Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Host Defense carries more Brand PowerHost Defense is in more Bay Area grocersHost Defense fields the deeper lineup
Host Defense
Vine To Bar
41
brand power
9
7
products
2
4
categories
1
5
subcategories
1
5
grocers
1
$9.67
avg price
$7.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Host Defense▭ Vine To Bar
Distribution · 30% of score21·4
V
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Host Defense
only Vine To Bar
no top category Host Defense doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Host Defense · 4
only Vine To Bar · 0
no exclusive doors — everywhere Vine To Bar is, Host Defense is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Host Defense · Vine To Bar