Hot Ones Hot Sauce vs Frank's Redhot® · Bay Area shelf head-to-head
Hot Ones Hot Sauce and Frank's Redhot®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® carries more Brand PowerFrank's Redhot® is in more Bay Area grocersFrank's Redhot® fields the deeper lineupHot Ones Hot Sauce sits further up the premium end
Hot Ones Hot Sauce
Frank's Redhot®
25
brand power
45
6
products
20
1
categories
2
2
subcategories
5
7
grocers
15
$2.01
price per fl oz
58.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hot Ones Hot Sauce▭ Frank's Redhot®
Distribution · 30% of score29·63
H
F
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score39·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hot Ones Hot Sauce
no top category Frank's Redhot® doesn’t also play in.
only Frank's Redhot®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hot Ones Hot Sauce · 1
only Frank's Redhot® · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hot Ones Hot Sauce · Frank's Redhot®
