Hot Winter vs Yellowbird · Bay Area shelf head-to-head
Hot Winter and Yellowbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yellowbird carries more Brand PowerYellowbird is in more Bay Area grocersYellowbird fields the deeper lineup
Hot Winter
Yellowbird
0
brand power
31
3
products
8
1
categories
2
1
grocers
13
$10.99
avg price
$9.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hot Winter▭ Yellowbird
Distribution · 30% of score4·54
H
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hot Winter
no top category Yellowbird doesn’t also play in.
only Yellowbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hot Winter · 0
no exclusive doors — everywhere Hot Winter is, Yellowbird is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hot Winter · Yellowbird