House Kombucha vs Lev's Original Kombucha · Bay Area shelf head-to-head
House Kombucha and Lev's Original Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
House Kombucha is in more Bay Area grocersLev's Original Kombucha fields the deeper lineupHouse Kombucha sits further up the premium end
House Kombucha
Lev's Original Kombucha
29
brand power
31
11
products
14
1
categories
2
5
grocers
3
32.4¢
price per fl oz
32.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ House Kombucha▭ Lev's Original Kombucha
Distribution · 30% of score21·13
H
L
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score60·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only House Kombucha
no top category Lev's Original Kombucha doesn’t also play in.
only Lev's Original Kombucha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only House Kombucha · 3
only Lev's Original Kombucha · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: House Kombucha · Lev's Original Kombucha
