Hummus Guy's vs Baba Small Batch · Bay Area shelf head-to-head
Hummus Guy's and Baba Small Batch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Baba Small Batch carries more Brand PowerBaba Small Batch is in more Bay Area grocersBaba Small Batch fields the deeper lineupBaba Small Batch sits further up the premium end
Hummus Guy's
Baba Small Batch
20
brand power
30
4
products
9
1
categories
3
6
grocers
12
92.4¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hummus Guy's▭ Baba Small Batch
Distribution · 30% of score25·50
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hummus Guy's
no top category Baba Small Batch doesn’t also play in.
only Baba Small Batch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hummus Guy's · 1
only Baba Small Batch · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hummus Guy's · Baba Small Batch
