Hungry Bird Eats vs Milton's · Bay Area shelf head-to-head
Hungry Bird Eats and Milton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's carries more Brand PowerMilton's is in more Bay Area grocersMilton's fields the deeper lineup
Hungry Bird Eats
Milton's
0
brand power
48
2
products
26
1
categories
3
1
grocers
17
$8.79
avg price
$6.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hungry Bird Eats▭ Milton's
Distribution · 30% of score4·71
H
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hungry Bird Eats
no top category Milton's doesn’t also play in.
only Milton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hungry Bird Eats · 0
no exclusive doors — everywhere Hungry Bird Eats is, Milton's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hungry Bird Eats · Milton's