Lining them up…
Husary Olive Oil and Cobram Estate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Cobram Estate doesn’t also play in.
no top category Husary Olive Oil doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Husary Olive Oil is, Cobram Estate is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Husary Olive Oil · Cobram Estate
3 products in the catalog·7 products in the catalog
spans 1 category·spans 1 category
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on