Huxley vs Guru · Bay Area shelf head-to-head
Huxley and Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guru carries more Brand PowerGuru is in more Bay Area grocersGuru fields the deeper lineupGuru sits further up the premium end
Huxley
Guru
13
brand power
35
3
products
13
1
categories
2
2
grocers
6
34.4¢
price per fl oz
34.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Huxley▭ Guru
Distribution · 30% of score8·25
H
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Huxley
no top category Guru doesn’t also play in.
only Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Huxley · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Huxley · Guru
