Ice Breakers vs Meltzer's · Bay Area shelf head-to-head
Ice Breakers and Meltzer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ice Breakers carries more Brand PowerIce Breakers is in more Bay Area grocersIce Breakers fields the deeper lineupMeltzer's sits further up the premium end
Ice Breakers
Meltzer's
18
brand power
12
11
products
4
2
categories
1
6
grocers
1
$2.54
price per oz
$3.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ice Breakers▭ Meltzer's
Distribution · 30% of score25·4
I
M
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score60·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ice Breakers
only Meltzer's
no top category Ice Breakers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ice Breakers · 6
only Meltzer's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ice Breakers · Meltzer's
