Ile De France vs Point Reyes Farmstead Cheese Company · Bay Area shelf head-to-head
Ile De France and Point Reyes Farmstead Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ile De France
no top category Point Reyes Farmstead Cheese Company doesn’t also play in.
only Point Reyes Farmstead Cheese Company
no top category Ile De France doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ile De France · Point Reyes Farmstead Cheese Company
