Illy vs Peet's Coffee · Bay Area shelf head-to-head
Illy and Peet's Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Illy is in more Bay Area grocersPeet's Coffee fields the deeper lineupIlly sits further up the premium end
Illy
Peet's Coffee
40
brand power
44
18
products
59
1
categories
1
4
subcategories
3
13
grocers
11
$2.42
price per oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Illy▭ Peet's Coffee
Distribution · 30% of score54·46
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Illy
no top category Peet's Coffee doesn’t also play in.
only Peet's Coffee
no top category Illy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Illy · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Illy · Peet's Coffee
