Immi vs Sapporo · Bay Area shelf head-to-head
Immi and Sapporo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sapporo is in more Bay Area grocersImmi fields the deeper lineupImmi sits further up the premium end
Immi
Sapporo
40
brand power
40
25
products
20
2
categories
3
2
subcategories
6
6
grocers
10
$2.36
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Immi▭ Sapporo
Distribution · 30% of score25·42
S
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Immi
only Sapporo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Immi · 3
only Sapporo · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Immi · Sapporo
