Imperial vs Melt Organic · Bay Area shelf head-to-head
Imperial and Melt Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melt Organic carries more Brand PowerMelt Organic is in more Bay Area grocers
Imperial
Melt Organic
7
brand power
24
2
products
4
1
categories
1
2
grocers
10
$3.74
avg price
$6.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Imperial▭ Melt Organic
Distribution · 30% of score8·42
I
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Imperial
no top category Melt Organic doesn’t also play in.
only Melt Organic
no top category Imperial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Imperial · Melt Organic