Imuraya vs It's It · Bay Area shelf head-to-head
Imuraya and It's It, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
It's It carries more Brand PowerIt's It is in more Bay Area grocersIt's It fields the deeper lineup
Imuraya
It's It
14
brand power
37
3
products
18
2
categories
2
2
subcategories
3
3
grocers
11
$6.19
avg price
$5.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Imuraya▭ It's It
Distribution · 30% of score13·46
I
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Imuraya
only It's It
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Imuraya · It's It