IN THE RAW vs Gipson's Golden · Bay Area shelf head-to-head
IN THE RAW and Gipson's Golden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only IN THE RAW
no top category Gipson's Golden doesn’t also play in.
only Gipson's Golden
no top category IN THE RAW doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: IN THE RAW · Gipson's Golden