Ingrilli vs Realime · Bay Area shelf head-to-head
Ingrilli and Realime, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Realime is in more Bay Area grocers
Ingrilli
Realime
19
brand power
22
6
products
4
2
categories
1
4
subcategories
1
5
grocers
11
$2.38
avg price
$3.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ingrilli▭ Realime
Distribution · 30% of score21·46
I
R
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ingrilli
only Realime
no top category Ingrilli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ingrilli · Realime