Ingrilli vs Sicilia · Bay Area shelf head-to-head
Ingrilli and Sicilia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ingrilli carries more Brand Power
Ingrilli
Sicilia
19
brand power
10
6
products
6
2
categories
1
4
subcategories
2
5
grocers
5
$2.38
avg price
$2.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ingrilli▭ Sicilia
Distribution · 30% of score21·21
I
S
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ingrilli
only Sicilia
no top category Ingrilli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ingrilli · 3
only Sicilia · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ingrilli · Sicilia