Inka Crops vs Barnana · Bay Area shelf head-to-head
Inka Crops and Barnana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Inka Crops is in more Bay Area grocersBarnana fields the deeper lineupBarnana sits further up the premium end
Inka Crops
Barnana
29
brand power
26
7
products
10
2
categories
3
2
subcategories
5
11
grocers
10
99.5¢
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Inka Crops▭ Barnana
Distribution · 30% of score46·42
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Inka Crops
no top category Barnana doesn’t also play in.
only Barnana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Inka Crops · 4
only Barnana · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Inka Crops · Barnana
