Inspired By Happiness vs Sugar Plum · Bay Area shelf head-to-head
Inspired By Happiness and Sugar Plum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum carries more Brand PowerInspired By Happiness is in more Bay Area grocersSugar Plum fields the deeper lineup
Inspired By Happiness
Sugar Plum
7
brand power
27
3
products
12
2
categories
4
3
subcategories
8
3
grocers
2
$16.75
avg price
$7.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Inspired By Happiness▭ Sugar Plum
Distribution · 30% of score13·8
I
S
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Inspired By Happiness
no top category Sugar Plum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Inspired By Happiness · 2
only Sugar Plum · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Inspired By Happiness · Sugar Plum