Intelligentsia vs Philz Coffee · Bay Area shelf head-to-head
Intelligentsia and Philz Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Philz Coffee carries more Brand PowerPhilz Coffee is in more Bay Area grocersPhilz Coffee fields the deeper lineup
Intelligentsia
Philz Coffee
12
brand power
41
3
products
15
1
categories
3
2
subcategories
5
3
grocers
13
$1.60
price per oz
$1.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Intelligentsia▭ Philz Coffee
Distribution · 30% of score13·54
I
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Intelligentsia
no top category Philz Coffee doesn’t also play in.
only Philz Coffee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Intelligentsia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Intelligentsia · Philz Coffee
