Ironbound Island vs Maine Coast · Bay Area shelf head-to-head
Ironbound Island and Maine Coast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maine Coast carries more Brand PowerMaine Coast is in more Bay Area grocersMaine Coast fields the deeper lineupIronbound Island sits further up the premium end
Ironbound Island
Maine Coast
20
brand power
25
4
products
7
3
categories
3
1
grocers
2
$5.52
price per oz
$5.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ironbound Island▭ Maine Coast
Distribution · 30% of score4·8
I
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ironbound Island
only Maine Coast
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ironbound Island · 0
no exclusive doors — everywhere Ironbound Island is, Maine Coast is too.
only Maine Coast · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ironbound Island · Maine Coast
