ISIGNY STE MERE vs Good Culture · Bay Area shelf head-to-head
ISIGNY STE MERE and Good Culture, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Culture carries more Brand PowerGood Culture is in more Bay Area grocersGood Culture fields the deeper lineup
ISIGNY STE MERE
Good Culture
10
brand power
47
2
products
11
1
categories
4
1
grocers
13
$8.49
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ ISIGNY STE MERE▭ Good Culture
Distribution · 30% of score4·54
I
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only ISIGNY STE MERE
no top category Good Culture doesn’t also play in.
only Good Culture
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only ISIGNY STE MERE · 0
no exclusive doors — everywhere ISIGNY STE MERE is, Good Culture is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: ISIGNY STE MERE · Good Culture