Issei vs Candy Kittens · Bay Area shelf head-to-head
Issei and Candy Kittens, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Issei carries more Brand PowerIssei fields the deeper lineupIssei sits further up the premium end
Issei
Candy Kittens
35
brand power
20
33
products
9
1
categories
1
2
subcategories
2
5
grocers
5
$3.01
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Issei▭ Candy Kittens
Distribution · 30% of score21·21
I
C
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score94·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Issei
no top category Candy Kittens doesn’t also play in.
only Candy Kittens
no top category Issei doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Issei · 3
only Candy Kittens · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Issei · Candy Kittens
