Italian Volcano vs Ingrilli · Bay Area shelf head-to-head
Italian Volcano and Ingrilli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ingrilli carries more Brand PowerIngrilli is in more Bay Area grocersIngrilli fields the deeper lineup
Italian Volcano
Ingrilli
12
brand power
19
3
products
6
1
categories
2
2
subcategories
4
2
grocers
5
$10.51
avg price
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italian Volcano▭ Ingrilli
Distribution · 30% of score8·21
I
I
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italian Volcano
no top category Ingrilli doesn’t also play in.
only Ingrilli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Italian Volcano · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italian Volcano · Ingrilli
