Italian Volcano vs Tantillo · Bay Area shelf head-to-head
Italian Volcano and Tantillo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italian Volcano is in more Bay Area grocersItalian Volcano sits further up the premium end
Italian Volcano
Tantillo
12
brand power
13
3
products
3
1
categories
2
2
subcategories
3
2
grocers
1
$10.51
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italian Volcano▭ Tantillo
Distribution · 30% of score8·4
I
T
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italian Volcano
no top category Tantillo doesn’t also play in.
only Tantillo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Italian Volcano · 2
only Tantillo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italian Volcano · Tantillo