Ithaca vs Cedar's · Bay Area shelf head-to-head
Ithaca and Cedar's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cedar's carries more Brand PowerCedar's is in more Bay Area grocersCedar's fields the deeper lineupIthaca sits further up the premium end
Ithaca
Cedar's
11
brand power
20
2
products
5
1
categories
1
2
grocers
4
$8.12
avg price
$5.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ithaca▭ Cedar's
Distribution · 30% of score8·17
C
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ithaca
no top category Cedar's doesn’t also play in.
only Cedar's
no top category Ithaca doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ithaca · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ithaca · Cedar's