Ithaca vs Sinbad Specialty Foods · Bay Area shelf head-to-head
Ithaca and Sinbad Specialty Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sinbad Specialty Foods carries more Brand PowerSinbad Specialty Foods fields the deeper lineup
Ithaca
Sinbad Specialty Foods
11
brand power
30
2
products
12
1
categories
3
1
subcategories
4
2
grocers
2
46.8¢
price per oz
80.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ithaca▭ Sinbad Specialty Foods
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ithaca
no top category Sinbad Specialty Foods doesn’t also play in.
only Sinbad Specialty Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ithaca · 1
only Sinbad Specialty Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ithaca · Sinbad Specialty Foods