Ito En vs Kace · Bay Area shelf head-to-head
Ito En and Kace, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ito En carries more Brand PowerIto En is in more Bay Area grocersIto En fields the deeper lineupKace sits further up the premium end
Ito En
Kace
30
brand power
25
9
products
5
1
categories
1
2
subcategories
3
9
grocers
7
17.7¢
price per fl oz
35.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ito En▭ Kace
Distribution · 30% of score38·29
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ito En
no top category Kace doesn’t also play in.
only Kace
no top category Ito En doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ito En · 3
only Kace · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ito En · Kace