Ito En vs Matcha Love · Bay Area shelf head-to-head
Ito En and Matcha Love, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ito En carries more Brand PowerIto En is in more Bay Area grocersIto En fields the deeper lineupMatcha Love sits further up the premium end
Ito En
Matcha Love
30
brand power
21
9
products
3
1
categories
1
2
subcategories
2
9
grocers
5
17.7¢
price per fl oz
44.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ito En▭ Matcha Love
Distribution · 30% of score38·21
M
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ito En
no top category Matcha Love doesn’t also play in.
only Matcha Love
no top category Ito En doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Matcha Love · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ito En · Matcha Love
