Iwon Organics vs Vegan Rob's · Bay Area shelf head-to-head
Iwon Organics and Vegan Rob's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vegan Rob's is in more Bay Area grocersIwon Organics sits further up the premium end
Iwon Organics
Vegan Rob's
15
brand power
16
3
products
3
2
categories
1
3
grocers
5
$6.99
avg price
$4.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iwon Organics▭ Vegan Rob's
Distribution · 30% of score13·21
I
V
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iwon Organics
only Vegan Rob's
no top category Iwon Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Iwon Organics · 1
only Vegan Rob's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iwon Organics · Vegan Rob's
