Izze vs Mamapop · Bay Area shelf head-to-head
Izze and Mamapop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Izze carries more Brand PowerIzze is in more Bay Area grocersIzze fields the deeper lineup
Izze
Mamapop
36
brand power
10
16
products
3
1
categories
1
13
grocers
1
$8.20
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Izze▭ Mamapop
Distribution · 30% of score54·4
M
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Izze
no top category Mamapop doesn’t also play in.
only Mamapop
no top category Izze doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Izze · Mamapop
