Izze vs Mind Garden · Bay Area shelf head-to-head
Izze and Mind Garden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Izze carries more Brand PowerIzze is in more Bay Area grocersIzze fields the deeper lineup
Izze
Mind Garden
36
brand power
0
16
products
4
1
categories
2
1
subcategories
3
13
grocers
1
$8.20
avg price
$4.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Izze▭ Mind Garden
Distribution · 30% of score54·4
M
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Izze
no top category Mind Garden doesn’t also play in.
only Mind Garden
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Izze · Mind Garden