Izze vs Tartly · Bay Area shelf head-to-head
Izze and Tartly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Izze carries more Brand PowerIzze is in more Bay Area grocersIzze fields the deeper lineupTartly sits further up the premium end
Izze
Tartly
36
brand power
9
16
products
2
1
categories
1
13
grocers
1
$8.20
avg price
$2.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Izze▭ Tartly
Distribution · 30% of score54·4
T
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Izze
no top category Tartly doesn’t also play in.
only Tartly
no top category Izze doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Izze · Tartly
