J. Street vs Dick Taylor Craft Chocolate · Bay Area shelf head-to-head
J. Street and Dick Taylor Craft Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dick Taylor Craft Chocolate carries more Brand PowerDick Taylor Craft Chocolate is in more Bay Area grocersDick Taylor Craft Chocolate fields the deeper lineupJ. Street sits further up the premium end
J. Street
Dick Taylor Craft Chocolate
21
brand power
38
6
products
19
3
categories
4
2
grocers
9
$7.91
price per fl oz
$5.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ J. Street▭ Dick Taylor Craft Chocolate
Distribution · 30% of score8·38
J
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dick Taylor Craft Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only J. Street · 0
no exclusive doors — everywhere J. Street is, Dick Taylor Craft Chocolate is too.
only Dick Taylor Craft Chocolate · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: J. Street · Dick Taylor Craft Chocolate