J. Street vs Ritual Chocolate · Bay Area shelf head-to-head
J. Street and Ritual Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ritual Chocolate carries more Brand PowerRitual Chocolate is in more Bay Area grocersRitual Chocolate fields the deeper lineupJ. Street sits further up the premium end
J. Street
Ritual Chocolate
21
brand power
32
6
products
27
3
categories
3
2
grocers
5
$8.20
price per oz
$4.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ J. Street▭ Ritual Chocolate
Distribution · 30% of score8·21
J
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ritual Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only J. Street · 0
no exclusive doors — everywhere J. Street is, Ritual Chocolate is too.
only Ritual Chocolate · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: J. Street · Ritual Chocolate