Jack & King vs Alec's Ice Cream · Bay Area shelf head-to-head
Jack & King and Alec's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alec's Ice Cream carries more Brand PowerAlec's Ice Cream is in more Bay Area grocersAlec's Ice Cream fields the deeper lineupAlec's Ice Cream sits further up the premium end
Jack & King
Alec's Ice Cream
13
brand power
42
2
products
23
2
categories
2
2
subcategories
3
2
grocers
14
$13.44
avg price
$9.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jack & King▭ Alec's Ice Cream
Distribution · 30% of score8·58
J
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jack & King
no top category Alec's Ice Cream doesn’t also play in.
only Alec's Ice Cream
no top category Jack & King doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jack & King · 0
no exclusive doors — everywhere Jack & King is, Alec's Ice Cream is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jack & King · Alec's Ice Cream