Jackson's vs Sahara Sands · Bay Area shelf head-to-head
Jackson's and Sahara Sands, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jackson's carries more Brand PowerJackson's is in more Bay Area grocersJackson's fields the deeper lineupSahara Sands sits further up the premium end
Jackson's
Sahara Sands
31
brand power
15
16
products
4
1
categories
2
2
subcategories
3
9
grocers
1
$5.70
avg price
$4.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jackson's▭ Sahara Sands
Distribution · 30% of score38·4
S
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jackson's
no top category Sahara Sands doesn’t also play in.
only Sahara Sands
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jackson's · 8
only Sahara Sands · 0
no exclusive doors — everywhere Sahara Sands is, Jackson's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jackson's · Sahara Sands