Jam vs Hey Boo · Bay Area shelf head-to-head
Jam and Hey Boo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hey Boo carries more Brand PowerJam is in more Bay Area grocersJam sits further up the premium end
Jam
Hey Boo
0
brand power
21
2
products
4
1
categories
2
1
subcategories
3
3
grocers
2
$1.81
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jam▭ Hey Boo
Distribution · 30% of score13·8
J
H
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jam
no top category Hey Boo doesn’t also play in.
only Hey Boo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jam · 2
only Hey Boo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jam · Hey Boo