Jambar vs Jonesbar · Bay Area shelf head-to-head
Jambar and Jonesbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jambar carries more Brand PowerJambar is in more Bay Area grocersJambar fields the deeper lineup
Jambar
Jonesbar
32
brand power
25
14
products
5
2
categories
2
8
grocers
7
$1.95
price per oz
$2.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jambar▭ Jonesbar
Distribution · 30% of score33·29
J
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jambar
no top category Jonesbar doesn’t also play in.
only Jonesbar
no top category Jambar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jambar · 2
only Jonesbar · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jambar · Jonesbar
