Jambar vs Posana · Bay Area shelf head-to-head
Jambar and Posana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jambar carries more Brand PowerJambar is in more Bay Area grocersJambar fields the deeper lineupPosana sits further up the premium end
Jambar
Posana
32
brand power
20
14
products
6
2
categories
3
8
grocers
1
$1.95
price per oz
$2.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jambar▭ Posana
Distribution · 30% of score33·4
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Snacks1 vs 1 SKUs
<1% of shelf
only Jambar
no top category Posana doesn’t also play in.
only Posana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jambar · 7
only Posana · 0
no exclusive doors — everywhere Posana is, Jambar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jambar · Posana
