Jarlsberg vs Emmi · Bay Area shelf head-to-head
Jarlsberg and Emmi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jarlsberg
Emmi
26
brand power
28
8
products
8
1
categories
1
2
subcategories
3
8
grocers
8
$1.36
price per oz
$1.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jarlsberg▭ Emmi
Distribution · 30% of score33·33
J
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jarlsberg
no top category Emmi doesn’t also play in.
only Emmi
no top category Jarlsberg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jarlsberg · 2
only Emmi · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jarlsberg · Emmi
