Jasper Hill vs Cowgirl Creamery · Bay Area shelf head-to-head
Jasper Hill and Cowgirl Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocersCowgirl Creamery fields the deeper lineupJasper Hill sits further up the premium end
Jasper Hill
Cowgirl Creamery
26
brand power
49
6
products
21
1
categories
4
2
subcategories
4
5
grocers
16
$3.06
price per oz
$2.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jasper Hill▭ Cowgirl Creamery
Distribution · 30% of score21·67
J
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jasper Hill
no top category Cowgirl Creamery doesn’t also play in.
only Cowgirl Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jasper Hill · 1
only Cowgirl Creamery · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jasper Hill · Cowgirl Creamery