Jechi vs Volcano Kimchi · Bay Area shelf head-to-head
Jechi and Volcano Kimchi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jechi
Volcano Kimchi
12
brand power
16
2
products
4
2
categories
2
1
grocers
1
$13.59
avg price
$16.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jechi▭ Volcano Kimchi
Distribution · 30% of score4·4
J
V
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jechi
no top category Volcano Kimchi doesn’t also play in.
only Volcano Kimchi
no top category Jechi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jechi · 1
only Volcano Kimchi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jechi · Volcano Kimchi