Jell-o vs Señor Rico · Bay Area shelf head-to-head
Jell-o and Señor Rico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jell-o carries more Brand PowerJell-o is in more Bay Area grocersJell-o fields the deeper lineup
Jell-o
Señor Rico
58
brand power
13
71
products
3
4
categories
1
11
grocers
2
$3.53
avg price
$2.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jell-o▭ Señor Rico
Distribution · 30% of score46·8
J
S
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jell-o
only Señor Rico
no top category Jell-o doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jell-o · Señor Rico