Jennifer's Homemade vs Lundberg · Bay Area shelf head-to-head
Jennifer's Homemade and Lundberg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jennifer's Homemade
no top category Lundberg doesn’t also play in.
only Lundberg
no top category Jennifer's Homemade doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Jennifer's Homemade is, Lundberg is too.
no exclusive doors — everywhere Lundberg is, Jennifer's Homemade is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jennifer's Homemade · Lundberg