Jet-puffed vs Dandies · Bay Area shelf head-to-head
Jet-puffed and Dandies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jet-puffed carries more Brand PowerJet-puffed fields the deeper lineupDandies sits further up the premium end
Jet-puffed
Dandies
27
brand power
22
7
products
2
1
categories
1
12
grocers
12
36.2¢
price per oz
69.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jet-puffed▭ Dandies
Distribution · 30% of score50·50
J
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jet-puffed
no top category Dandies doesn’t also play in.
only Dandies
no top category Jet-puffed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jet-puffed · Dandies