Jewel Date Company vs Let's Date · Bay Area shelf head-to-head
Jewel Date Company and Let's Date, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Let's Date carries more Brand PowerLet's Date is in more Bay Area grocers
Jewel Date Company
Let's Date
12
brand power
21
6
products
4
1
categories
3
5
grocers
6
87.2¢
price per oz
77.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jewel Date Company▭ Let's Date
Distribution · 30% of score21·25
J
L
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jewel Date Company
no top category Let's Date doesn’t also play in.
only Let's Date
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jewel Date Company · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jewel Date Company · Let's Date
